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Sunday, 24 April 2011

Master negotiator: Getting your sequencing right


This is how business is done!

Father: “I want you to marry a girl of my choice.”
Son: “I will choose my own bride!”
Father: “But the girl is Bill Gates’ daughter.”
Son: “Well in that case…ok”

Next — Father approaches Bill Gates

Father: “I have a husband for your daughter.”
Bill Gates: “But my daughter is too young to marry!”
Father: “But this young man is a vice-president of the World Bank.”
Bill Gates: “Ah, in that case…ok”

Finally Father goes to see the President of the World Bank.

Father: “I have a young man to be recommended as a vice-president.”
President: “But I already have more vice-presidents than I need!”
Father: “But this young man is Bill Gates’ son-in-law.”
President: “Ah, in that case…ok”

The father in this tale is clearly a seasoned deal-maker. He knows that sequencing agreements is a key factor in deal success. Sequencing involves lining up deals so that each agreement raises the odds of knocking over the next one.

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